施华洛世奇「亚洲首家全新设计旗舰店」 in 上海香港广场
施华洛世奇「亚洲首家全新设计旗舰店」 in 上海香港广场
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施华洛世奇「亚洲首家全新设计旗舰店」 in 上海香港广场
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*本文来源:AUDITOIRE(公众号ID:auditoiregroup);作者:LUXURY MAKERS;原标题:《欢迎来到施华洛世奇的璀璨奇境》


在汇聚梦幻与科技的多维感官空间中,开启一段充满梦幻的璀璨奇境之旅。


2021年12月22日,施华洛世奇亚洲首家全新设计旗舰店于上海香港广场盛大开业。以Wonderlab为全新概念,在汇聚梦幻与科技的多维感官空间中,开启一段充满梦幻的璀璨奇境之旅。


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在创意总监Giovanna Engelbert的带领下,施华洛世奇正经历品牌的重塑和升级:全新的设计旗舰店和身临其境的户外装置正体现了这一创新方向。  

Under the leadership of creative director Giovanna Engelbert, Swarovski is undergoing their rebranding and upgrading: the first brand-new design flagship store and the immersive outdoor installation reflect this unique and innovative direction.


来到Luxury Makers为施华洛世奇打造的奇想世界,这一将施华洛世奇闪亮魅力和创新方向融入整体户外创意的设计,为往来宾客营造了梦幻而难忘的沉浸式体验。


Luxury Makers collaborated with Swarovski to create a fantasy environment where the Swarovski boxes and precious crystals seems to have exit the store to take over the surrounding area.


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01
缤纷主题空间打造

沉浸式户外体验


Wonderlab所代表的不仅是一个地点和空间,它更是施华洛世奇不断追逐的创新梦想,是施华洛世奇向消费者展示品牌奇幻世界和燃情梦想的理想之地。  

Wonderlab is not a usual jewelry store, it’s a space that embodies Swarovski's new brand concept and ignites people to dream. The outdoor space reflects the brand’s philosophy and was designed to make guests experience the joy and inspiration of the product creation.  

Luxury Makers在设计上应用了充满科技感的光影效果。标志性的天鹅白彰显奢华和纯粹的优雅,与品牌标志性的八角形元素相结合,空间的打造上充满了玩趣、创意、奢华和精致。  

By using colorful lights and iconic elements of Swarovski, Luxury Makers created a dazzling atmosphere that makes guests experience the brand’s elegance, innovation, and luxury touch.  

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施华洛世奇品牌代言人唐嫣、品牌挚友李汶瀚参与开幕活动的直播并见证亮灯仪式的璀璨开启。


Swarovski ambassador Mrs. Yan Tang and Friend of Brand Mr. Wenhan Lee attended the live broadcast of the Grand Opening and witnessed the impressive lighting ceremony.


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与此同时,融入全程直播的形式为消费者打开了进入Wonderlab沉浸世界的另一入口,更传达品牌所倡导的生活方式,不断予以消费者燃情梦想的动力。


Meanwhile, live broadcast by multi-channels opens another entrance for consumers to enter the Wonderlab.


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02
独特的水晶许愿树

为新年祈福


为庆祝旗舰店的正式开业,一棵独特的水晶新年许愿树被点亮并将持续亮灯至2022年1月20日,营造满满的新年仪式感。移步其中,进入一个精心布置的水晶世界,这是往来宾客无法抗拒的自拍打卡点。


To celebrate the official opening of the Flagship Store, a Swarovski Tree was designed following the new brand identity. The festive installation is made of boxes and colorful illuminated crystals that instantly attract passersby’s attention.


Inside the tree, guests will find a hidden space where they can surround themselves with Swarovski precious crystals. This is the ideal spot to take stunning pictures! The Swarovski Tree will continue to light-up Hong Kong Plaza surrounding until January 20, 2022, bringing a unique sense of New Year ceremony to Chinese consumers.


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03
数字化旅程

赋能宾客到店体验


Luxury Makers亦助力施华洛世奇以数字化赋能宾客到店体验。


Wonderlab was designed to create a sensorial and experiential space: a dreamful digitalized journey that goes beyond products and brand spirits.


来宾们可以通过趣味十足的微信小游戏和现场陈设的互动式数字化展柜探索Swarovski各式风格产品令人惊叹的搭配能力,体验到施华洛世奇全新、丰富、闪亮的仿水晶世界生活方式。


Wechat games and interactive activations were displayed around the store to let guests enjoy a shop tour full of engaging activities.


Luxury Makers很荣幸联手施华洛世奇参与和助力其亚洲首家全新设计旗舰店的盛大开业活动。


Luxury Makers by Auditoire was excited to be part of this amazing project and happy to contribute successfully to the great result.   


【Our Team】


*本文来源:AUDITOIRE(公众号ID:auditoiregroup);作者:LUXURY MAKERS;原标题:《欢迎来到施华洛世奇的璀璨奇境》


价格
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类型
快闪美陈
品牌
施华洛世奇
行业
服饰箱包
代理商
待认领
来源
AUDITOIRE(公众号ID:auditoiregroup)
时间
2021-12-21
作者
LUXURY MAKERS